7 Days of Positive: Day 146 – The future of shopping


These are the perfect white trainers and this is the future of shopping.

I discovered the brilliant French online fashion store Sèzane via the excellent website The Pool (founded by my friend Sam Baker, who used to be editor of Red magazine, along with savvy DJ, Lauren Laverne).

I loved the offer at first sight – having been lured to have a look by those trainers with their gold eyelets.


The whole thing is a masterclass in chic smasual (smart casual), with just enough interesting details to give what are basically pretty simple pieces that little something extra. The je ne sais quoi (mais je l’aime…)

And the prices are brilliant. More than chain store, but you can see it’s quality merch, on a level with Jigsaw and Whistles.


It’s France’s first internet-only label, but they also ship (with free returns) to the UK, so that made me happy. (I don’t know about Aus yet, but you could start a campaign…)


Apart from the great gear, the new idea I really love is that rather than having profit-hoovering retail outlets, they have one showroom in Paris they call the ‘l’appartement’ where you can go – during the civilised hours of 11am to 8pm, Wednesday to Saturday – and try everything on. You can then order on the iPads there, or go home and do it in comfort.


Judging by the number of items that have already sold out on the site (including my dream chambray jumpsuit goddamit), business is booming and I predict this label will grow and grow.

So take a look – I particularly love the shoes and the bags – and tell me what you think. Oh, and the jewellery, I love the jewellery…. and the jumpers… and…






  • Katy
    April 3, 2016

    Wait until your package arrives.. it’s done exceedingly well. I let out a little squeal! I can vouch for the quality too. I ordered the silk tie jumper and some beautiful heels. Gorgeous!

    • Maggie
      April 4, 2016

      That’s exactly the piece I was going to order! How do the sizes pan out? French clothes can come up small, but the shoe sizes big… Did you order your normal shoe size?

      • Katy
        April 4, 2016

        Sorry if this is a repeat but my browser crashed! The sizes seem true to size. I used the measurements and the items fit per the pictures. I’m a 38 European in shoes and have a lot of problems in the UK with sizing but the high Andrea fit perfectly. I guess if it is an online brand with free returns the sizing needs to be accurate to maintain profits.

  • Ann
    April 3, 2016

    Love that denim dress so much, and there are so many gorgeous items on the site but they don’t have Australia (or NZ) listed on their countries to create an account or ship to, I have emailed them about this so hopefully will get an answer. Strangely enough they do list Norfolk Island.

    • Maggie
      April 4, 2016

      How odd re Norfolk Island. As I said to Annie – would you let me know how they respond? I’d like to follow up. They’re missing a trick – they don’t know how much Aussie women care about their wardrobes!

  • Annie
    April 4, 2016

    Absolutely delighted, Maggie, to see your post pop up in my email. Thank you for two brilliant site recommendations. I will email Sèzane regards Oz delivery, too. In English and French if necessary! Love the idea of the edited best on The Pool, just what I was looking for without knowing it. Annie, Sydney.

    • Maggie
      April 4, 2016

      I’m so glad to be back on here again, I just couldn’t write anything else when I was in the early stages of my book… will you let me know how they respond to the Aussie request? It would be good to put an update if we make progress x

  • Emma
    April 5, 2016

    Hi Maggie
    Are you in Sydney in the near future? We have a special screening of a fashion documentary we’d love to invite you to.
    the team at NIXCo

  • Anonymous
    April 6, 2016

    Lovely! Sadly no shipping to Australia so one to put on the ‘when next inParis’ list.

  • Trisha
    May 12, 2016

    Lubos’ willfull misreading of Peter’s funding comment is a pretty common &#;280;technique&#22218, if you want to call it that, from usenet type flame wars. It baits your opponent to go on the defensive, “no, what I really meant was…”. Not the level of discourse one would normally associate with Harvard faculty (even untenured ones).

  • online shopping
    July 23, 2018

    Amazon is a good platform for buyers and sellers. And also give a good and smart product on online shopping all over the world and new idea for online shopping platform in Pakistan.

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