These are the perfect white trainers and this is the future of shopping.
I discovered the brilliant French online fashion store Sèzane via the excellent website The Pool (founded by my friend Sam Baker, who used to be editor of Red magazine, along with savvy DJ, Lauren Laverne).
I loved the offer at first sight – having been lured to have a look by those trainers with their gold eyelets.
The whole thing is a masterclass in chic smasual (smart casual), with just enough interesting details to give what are basically pretty simple pieces that little something extra. The je ne sais quoi (mais je l’aime…)
And the prices are brilliant. More than chain store, but you can see it’s quality merch, on a level with Jigsaw and Whistles.
It’s France’s first internet-only label, but they also ship (with free returns) to the UK, so that made me happy. (I don’t know about Aus yet, but you could start a campaign…)
Apart from the great gear, the new idea I really love is that rather than having profit-hoovering retail outlets, they have one showroom in Paris they call the ‘l’appartement’ where you can go – during the civilised hours of 11am to 8pm, Wednesday to Saturday – and try everything on. You can then order on the iPads there, or go home and do it in comfort.
Judging by the number of items that have already sold out on the site (including my dream chambray jumpsuit goddamit), business is booming and I predict this label will grow and grow.
So take a look – I particularly love the shoes and the bags – and tell me what you think. Oh, and the jewellery, I love the jewellery…. and the jumpers… and…