The arrival of the John Lewis Christmas advert is a big moment in the my family’s year.
This year it was a big downer.
It’s a beautifully-made commercial, with a very good message at heart – it was done in conjunction with the charity Age UK and encourages us to remember all the old people who will be on their own at Christmas.
It’s very hard to argue with that message, except that the ad makes me so sad that I can’t bear to watch it. None of us can. We change channel every time it comes on.
I want a sentimental moment from their ads, so perfectly delivered with earlier offerings such as the toy penguin (above), the darling snowman and the adorable little boy who couldn’t wait to hand his presents over.
A tear in the eye – not cascades of them running down my cheeks with actual sobs.
So I was thrilled the other night to be watching telly with my daughter when this ad came on. We’ve watched it on YouTube countless times since and it never fails to delight.
Just watch out for the inevitable ear worm.
Here’s the John Lewis ad – but you’ll probably want to go back to the Bose after watching it…