This post is not sponsored, PR generated, or in any way influenced by anything except my own recent experience. Now we have that clear I can get on to the fun part.
It isn’t very often you encounter an absolutely new genre of beauty product – an idea so clever and new it blows your mind and makes you go WOW! But that happened to me last Thursday when I was getting my hair cut by my treasured stylist Giles Robinson at the John Frieda salon in Mayfair.
When I first met Giles on a magazine shoot about six years ago, he was a young gun at the salon, who did the odd bit of editorial. Impressed by his work on the magazine story and his lovely personality I went into the John Frieda flagship in Aldford Street for a cut and I’ve never been anywhere else since.
With his talent and intelligence, he has quickly risen up the ranks so he’s now the king of demonstration – officially ‘Director, Training and Education’ – for the latest brand dreamed up by John Frieda and his business partner (and fellow genius) Gail Federici.
The first life-changing product those two came up with was Frizz-Ease and since then they’ve dreamed up the Sheer Blonde shampoo and styling range, quickly followed by Brilliant Brunette and Radient Redhead, and the Luxurious Volume products (which I find give brilliant root lift on home blow dries).
Read more about them here: http://www.colorwowhair.com/us/wpnews/2013/10/11/frizzonomics/
Now they’ve done it again with ColorWow.
It came up by chance when I was chatting to Giles about what he’s been doing since I last saw him and it turns out he has been gadding around the States with legendary hairdress Ken Pavés (who does Victoria Beckham’s barnet among many other stellar heads) and in the QVC studios demonstrating the product with him and with Kevin Moss, the UK-based John Frieda Creative Director.
This legend (a very funny and very nice legend…) was cutting another lady’s hair in the chair behind mine in the salon that day, so by lucky chance I had an intro to the range from two gurus and all I could do was sit and say: WOW.
This is basically, make up for hair. At first I was bit – meh – about that as a concept. It looks like an eye shadow compact: a sleek black box with brown compressed powder in it (there are six shades from platinum to full black), a brush lying along side.
OK, I thought, that’s clever. I’d dab the lightest blonde shade on my roots where my highlights are growing out and it will make them look light again – but won’t it come off all over my clothes?
No, said Giles. It sticks to the hair so well it’s waterproof. But not shampoo proof – you wash it out – but waterproof. So even if you are covering up grey roots on jet black hair, you can use the product and go swimming without the pool looking like a squid attack.
I was quite impressed with that – then the big reveal happened. I had a go with it, dabbing at my roots with the powder and that’s when I said WOW… because not only does it make the dark roots disappear, the reflectors in the powder bounce the light off each hair shaft, so it looks exactly like shining, freshly highlighted hair – and not at all like hair with eye shadow on it.
As Kylie would say, wow wow wow wow.
At £28 ($49.95 in Aus) for a one-colour compact it’s not cheap – but it could seriously extend the time before you need your colour doing, so you’d make it back.
It’s in store now – check on Google – so go have a play and tell me what you think. I’m still thinking WOW.
Here’s a video showing the product in action.